Back in the time cannabidiol (CBD) was not prevalent; many people fell into the trap of prejudiced ideas about this cannabinoid. Even though it is entirely different when compared to marijuana, some individuals still think that they are the same. With the help of academic publications published across the web, more people are becoming aware of what CBD is. Not only that, but they are also getting impaled with the medical benefits that this cannabinoid provides. The positive feedback from CBD users is good news for entrepreneurs who have engaged in the CBD industry. If you are one of those who took this opportunity, then probably you have experienced the same challenges that most CBD businesses face. One of the common issues that you may encounter as a CBD entrepreneur is how to effectively market your products online.
Social Media Platforms Prohibit CBD Advertising
Social media has a significant impact when it comes to marketing. According to a study published in 2019, social media will soon overtake some of the functional areas of marketing to a large extent. It is not impossible since its popularity is continuously growing, bridging the gap between the business owners and the consumers. If you search on the web, there are many social networking sites that you can find. Although most of them have different uses, they share some common things, such as providing entertainment. Not only that, but social media continuously serves as the bridge for communication.
As of April 2020, Facebook ranked first in the list of most popular social networks worldwide. The platform got its place due to its number of active users. Besides Facebook, Youtube, Instagram, and Snapchat are also included in the list. As mobile device usage increases, it is expected that more internet users will be utilizing these social networks for different purposes. With these statistics, you can observe that social media is a great avenue to advertise your product. It is because most of these platforms can help you target the right market, from customizing the demographics, to reaching out to millions of internet users.
There are many reasons why social networks are great tools for marketing your business. However, as an entrepreneur, you should be aware that most of these platforms are strict when it comes to advertisements. For instance, Facebook has a list of rules when it comes to promoting your business. Unfortunately, CBD advertising is prohibited on this platform. Even Instagram and Twitter block ads related to cannabidiol. As a CBD entrepreneur, you might think that it is impossible to market your products online. It is essential to know that although these social networks do not allow CBD advertising, there are still other means on how you can reach your consumers online.
How to Market Your CBD Products Online
As mentioned earlier, the big three in social networking sites, Facebook, Instagram, and Twitter, prohibit CBD advertising. It is indeed a challenge for you as a CBD entrepreneur to reach your market. If you are wondering how else can you use the World Wide Web to sell your CBD products, then here are some ways:
- Collaborate with influencers. As you can observe nowadays, many businesses are collaborating with online influencers to promote products online. From newly created brands to high-end ones, entrepreneurs are finding the right people on social media with huge followings. It is essential to note that influencers are different from celebrities. They are individuals who have gained a massive following online such as bloggers, vloggers, and social media personalities. Usually, they engage in a particular niche and have earned the trust of their audience. Collaborating with them allows you to advertise CBD products on social media platforms. You don’t have to go for paid advertisements since influencers have thousands and even millions of audiences. When working with these people, make sure to find the right one. Having a huge following doesn’t mean that the return of an investment will be high. Take note that the engagement rate is more important than the number of their followers.
- Consider native advertising. There are websites that allow you to place your advertisements inside their online publications. In simple terms, you can promote your CBD products through sponsored content. It is either the third party website that will place a banner promoting your product, or you will be featured on their blog posts. Although some third-party websites also have some restrictions when it comes to native advertising, finding the right one can help you reach millions of customers. For instance, publications like Forbes allow sponsored content, which can serve as the bridge between you and the millions of monthly active users worldwide.
- Make use of cannabis-centric platforms. Have you ever heard of Weedlife? How about Leafly and Mantis? If not, then learning they are and how they work can help you advertise your CBD products online. Even if Google also prohibits CBD promotions, you can use the other platforms outside the Google Display Network. For instance, many CBD entrepreneurs cannabis-centric platforms to promote ads and run them on different sites. These platforms give you an opportunity to have high-end ad placements, helping you reach the right consumers.
Although social media plays a significant part in online marketing, CBD advertising has been a challenge for many entrepreneurs. It is because most of the popular social media networks worldwide, like Facebook and Twitter, block CBD advertisements. But know that there are other means on how you can reach the right market. From collaborating with online influencers to trying new platforms outside Google, there are several methods that you may try to successfully market CBD oil online. As someone who is just starting to create a CBD business, it is important to understand these issues. Doing so can help you think of the best strategies to market CBD products online.